NYCXR is a visionary production studio evolving transitional storytelling with emerging technology. We are a multidisciplinary team who design, create and produce original mixed reality experiences that heighten the senses for your audience. We are artist and technologist working together – trailblazing the future of entertainment. NYCXR was founded by multidisciplinary artist Alba Albanese and mixed reality technologist Phil Olarte. IMDb
NYCXR Method of Creation
In the Exploratory phase we work directly with you in initial meetings to understand your needs – both for the story you want to convey and location where it will take place. From these initial ideas we create several original ideas to pitch to your team with rough sketches/storyboards of both physical and digital design. Once direction is agreed we move onto the development phase.
Development / Pre-Production
Development is where all the pre-production work occurs – really the bulk of the project.
- Writing original concepts,
- technical design for the best user/customer/audience experience where the technology is not a burden but part of the story,
- environmental design as these experiences take place in the real world
- visual design assets for marketing or augmented reality – 2D,3D, static and animated
- sound design the experience to integrate with the sounds of New York City.
- manage performers within union guidelines, casting, hold rehearsal
- capture/record performance in any format (live, voiceover, volumetric, film).
- write code as needed for unique technology requests, integrated ticketing and payments system, or white labeling our proprietary software.
- composition of original music,
- sound mixing / editing
And in the final stage, execution, is where we pull together all the elements and bring them to life. This is the dress rehearsals and on-going support during the run of the experience – we stay to ensure its success. All of the pre-recorded performance, 3D elements, and/or live performance merge together at pre-chosen locations for an remarkable mixed reality experience that immerses an audience into your brand – making memories they do not easy forget.
Alba created several theatre experiences in New York, and performed for Film Festivals around the country including; Tribeca Film Festival, Future of Storytelling Summit, North Bend Film Festival , Overlook Film Festival, and Lincoln Center’s New York Film Festival.
In addition to acting and performing stunts in theater, films, and television, Alba wrote and performed her character in the Off-Broadway show, Sleep No More 2011-2019, she wrote the book and lyrics, and performed in the off-Broadway immersive musical Serenade, and performed in a one-woman immersive show with AR for New York Film Festival.
Alba also partnered with Microsoft to create her Avatar, The Oracle, in an interacting live storytelling experience, where theatre and technology merge.
In 2020, Alba was among the first to perform in live Film and TV virtual interactive premieres for Warner Media, Blumhouse Productions, TNT, Little Cinema, and Amazon Studios.
Alba was the art director for the FAILE art show in Los Angeles, bringing their legendary art to life, while Swizz Beatz performed live in an immersive theatre experience.
In 2021, Alba was awarded a New York City Artist Corps, NYC Cultural Affairs and NYFA Artist Grant to produce her multi-platform; Theater, Film, and Virtual Experience, "Queen of Jacks" She produced the show along with, "Songs of our Mothers, Stories of our Fathers", uniting 30 fellow New York City artists and playwrights at The Cherry Lane Theatre in New York, inaugurating their new studio theatre.
Alba is a graduate of the Sandford Meisner professional acting conservatories in New York. She trained with William Esper, Maggie Flanigan, Terry Knickerbocker, Alec Baldwin, Ellen Geer, at the Lee Strasberg Theatre and Film Institute, Shakespeare with Ellen Geer and at The New School.
Alba co-founded Actors Theater of NYC, a nonprofit theater company, and launched her independent production company, Brooklyn Girl Inc. to develop and produce untold stories of women, and people who are marginalized in our community and the world. Alba lives in Brooklyn, New York.
ChalkNotes is a platform where anyone can create and enjoy immersive experiences that extend or relate to real-world locations, events, and products. Audiences are transported through the power of audio and visual augmented reality just by using the device in their pocket. Through ChalkNotes's easy-to-use no-code app tools, ChalkNotes removes the barriers for non-technical creators to construct interactive and engaging XR experiences for their communities. All creators are located on one app for anyone to engage again with the real world rather than the virtual. Connect Better™.
Meet the other artists of NYCXR
He has released 5 leader albums , Also as one of New York's most in-demand sidemen, Dodo has worked with jazz luminaries such as Kenny Garrett, Benny Golson and Curtis Fuller.
He frequently performs and travels worldwide with notable singers such as Somi, Nicole Henry, Alicia Olatuja and Laurin Talese.
He also has been one of the regular pianists for the off-broadway hit show "Sleep No More” since 2011.
He has published “Excellent Jazz Piano “that features his solo piano arrangement from Ritto Music in Japan in 2008. Somi’s ”Holy Room :Live at Alte Oper With Frankfurt Radio Big Band” where he performed on was nominated for a 2021 Grammy Award for Best Jazz Vocal Album.
Growing up in a family of Jazz musicians, ANDROMEDA draws a lot from Jazz both as a vocalist and a composer. It’s a part of her heritage. But she’s also inspired by contemporary artists that she loves like Sting, Shirley Bassey, Seal, Annie Lennox, Jessie Ware, Laura Mvula and Sade. Through her own EMERGING, she has leaned into being a “multi-hyphenate” and embraced the various professional options she’s been blessed with. In addition to being a vocalist and composer, she created her educational program GROWING UP JAZZ. Having spent her life being raised in the Jazz community under the tutelage of icons of the industry like Dizzy Gillespie, Max Roach and Wynton Marsalis, the wealth of knowledge and gift of perspective she was granted, she feels obligated to share. Through Growing Up Jazz, she offers an often overlooked view of American History and an opportunity to discuss issues pertaining to Diversity, Equity and Inclusion in a creative way. This work has also lead her to offer DEI consulting, especially pertaining to the entertainment industry, as well currently holding the position of Chair of the DEI committee for her hometown of Bedford, NY.
She will be creating the love lock NFT for the project.
In 2007, her political satire, I DIG DOUG, premiered at the New York International Fringe Festival, where it won the festival’s top honor, Best Play. The festival prompted an Off-Broadway extension and LA production and move. Since moving to LA she has written on shows for ABC Family/Freeform and Nickelodeon, and is currently a writer/producer on ABC’s Station 19. Most recently her pilot, The Morning After, was selected for WeForShe’s Write Her list, and she currently has a pilot in development with Lionsgate.
Wayne has toured and recorded with a diverse array of notables such as jazz musicians Kurt Elling, Al Foster, Dee Dee Bridgewater and Cyrille Aimée; pop acts Taylor Swift, David Crosby, Elvis Costello, Matt Simons and Eric Hutchinson; r&b singers Ne-Yo and Gabriel Garzon-Montano; hip hop artists Jidenna and Ryan Leslie; and with the rock band Brass Against.
This diversity is represented in The Bad Mothas energetic sound where the American Songbook gets a welcome update, including selections by Michael Jackson or Earth Wind & Fire. Tenor saxophonist Miles Tucker (Wayne's brother) holds a lean mean counterpoint to Wayne's gentle affability on trumpet. Drummer Diego Joaquin Ramirez and bassist Tamir Shmerling provide solid underpinning which accommodates a varied cast of pianists, most notably the gospel-influenced Willerm Delisfort. The group was featured in the New York Times for its steady schedule of street performances during the 2020 shutdown, representatives of New York City's infamous grit.
Wayne continues to maintain a dedicated presence in the small clubs of New York City alongside a career which makes occasional forays into venues like Madison Square Garden, The Hollywood Bowl, and The Tonight Show, to name a few. Tucker wrote the soundtrack and co-stars in the short film Hotel Bleu.
Theater credits include; Rocky Pioggi in “The Iceman Cometh” directed by Robert Falls at BAM in New York and The Goodman Theatre in Chicago. Charlie in “In Arabia We’d All Be Kings”, Charles D’amico in “Jesus Hopped The ‘A’ Train”, St. Simon in “The Last Days Of Judas Iscariot” written by Stephen Adly Guirgis and directed by Philip Seymour Hoffman. Dutch in “Dutch Heart Of Man” by Robert Glaudini at The Public Theater. He is Artistic Director and Co-Founder of Actors Theater NYC; a multidisciplinary acting company that strives to produce original and traditional diverse works of art in theater, immersive theater, multimedia and film. He is a member of LAByrinth Theater Company and The Actors Studio in New York City.
Salvatore originated the role of Charlie in the LAByrinth Theater Company’s Off-Broadway premiere production of Stephen Adley Guirgis’s In Arabia, We’d All be Kings, a play which also served as the vehicle for Philip Seymour Hoffman’s theatrical directorial debut. Salvatore then went on to originate the role of D’Amico in the LAByrinth’s Off-Broadway premiere production of Guirgis’s Jesus Hopped the ‘A’ Train. This production met as much success in the States as it did abroad; Salvatore performed at the Donmar Warehouse in 2002 (under the artistic direction of Sam Mendes), and also at the Edinburgh Fringe Festival. He has performed at The Public Theatre, including in the Labyrinth’s 2007 production of Pretty Chin Up. In 2012, cast in the role of Rocky Pioggi, Salvatore worked with Robert Falls in the Goodman Theatre’s production of The Iceman Cometh, by Eugene O'Neill, and again in 2015, when Falls revived O’Neill’s revered play at the Brooklyn Academy of Music, in yet another critically-acclaimed production.
Cellist-Composer-Conductor-Educator, Akua Dixon has been at the forefront of improvising string players since 1973. She is the first cellist to win the Downbeat Critics Poll. A multi laureate of the National Endowment for the Arts in composition and performance, Akua is considered “amongst the treasures of contemporary jazz”…NJ Star Ledger.
She has toured the world performing with her award winning string quartet, Quartette Indigo. Akua’s string arrangements and string quartet can be heard on the five-time Grammy award-winning CD, The Miseducation of Lauryn Hill and Aretha Franklin’s Grammy nominated, A Rose Is Still A Rose.
Akua has performed with Duke Ellington , Max Roach, Itzhak Perlman, Sammy Davis Jr., Betty Carter, Liza Minelli, etc.
A native New Yorker, Akua attended its infamous High School of Performing Arts and studied cello with Benar Heifetz. Akua notated and conducted the music to the ballet Riverside by Judith Jamison, with music by Kimati Dinizulu for its premiere at the 1995 season of Alvin Ailey’s American Dance Theatre at City Center. In 2005 she developed her Hip Hop Blues Project for NYC school children while working with Carnegie Hall Education.
Akua’s new project for 2022 is WE THE PEOPLE. Dedicated to “All The People” it speaks to the theme of Justice, Equality and Hope.
Known for her lead role in the movie, The Summoning, she also stars in the Terrence Malick-produced feature film, Beautiful People. Most recently, Leila wrapped a lead role in the English/Arabic feature, Jacir, and an episode of HBO's upcoming MINX. She has worked on Blue Bloods, Gotham, and Precinct Production on Amazon Prime. Leila was in the feature film, Odd Brodsky, which premiered at the Mill Valley Film Festival, and she plays Mara in A Girl Named Mara, which premiered at the Chelsea Film Festival in October 2020.
Leila Almas Rose began her career on the stage in Houston, Texas, and she has since worked alongside several big names on the stage and on-screen. She has studied with several prominent acting teachers in Los Angeles and further trained at the prestigious HB Studio in New York City. Her credits range from classic dramas to contemporary comedies. Notable theater roles include Mae Pollitt in Cat on a Hot Tin Roof, Conchita in Anna in the Tropics, and Shelby in Steel Magnolias.
Besides acting, Leila is an experienced (7+ years) producer, beginning as a ghost producer and now via her 'Posh Cowgirl Productions' banner. She has also ghostwritten and worked with screenwriters to strengthen the female voice within their scripts. She is currently developing two feature films, and she is also penning a comedy television pilot centered on an interracial couple (inspired by her real-life relationship.)
She is a proud member of AEA and SAG-AFTRA.
In font of the camera, Onika has had recurring and co-starring roles on For Life, City On A Hill, Wu Tang: An American Saga, Billions, New Amsterdam, Blue Bloods, The Affair, The Path, Law and Order, Dexter, Damages, Chappelle's Show, The Jamie Foxx Show to name a few and was handpicked by Director David LaChapelle for Amy Winehouse's video "Tears Dry On Their Own" and by the late Tupac Shakur for what his be his last music video "2 Live and Die In LA". She also plays a pivotal role in "The Dinner" starring Richard Gere, Laura Linney, Rebecca Hall and Steve Coogan (Written and Directed by Oren Moverman).
Behind the scenes, as a Producer, Director and Creator, Onika has secured herself as a valuable asset within the NY, Los Angeles and Atlanta Film, Television and Theater Community (most notably the Labyrinth Theater Co) having worked with countless Top Names in the industry.
She Co-Wrote, Co-Directed and starred in her first short film Monika’s Day and is now editing her second short film she Directed written by starring Jaime Zevallos.
In 2022 Nick will appear in How I Met Your Father along side Hilary Duff & in the Australian feature thriller - Avarice. He is a graduate of the renown West Australian Academy of Performing Arts, and also holds a Bachelor Of Arts degree in Graphic Design. He is currently completing his first feature film screenplay: the #LGBTQI thriller - The Damned Don’t Cry.
Broadway: Thoughts of A Colored Man
Off Broadway Theater: Public Theater - MLIMA'S TALE.
Off Off Broadway: Ensemble Studio Theater: Travisville.
Other Regional Theater: Studio Theater (DC) - Pipeline, Cleveland Playhouse - Pipeline & Fairfield, People's Light Theater - MUDROW, Actors Theater of Louisville - Do You Feel Anger, Guthrie Theater: Julius Caesar/Comedy of Errors, Pittsburgh Public Theater - Clybourne Park.
Film/TV: Alpha House (Amazon), Sleepy Hollow (FOX), Blacklist (NBC), Demolition (Film)
MFA: Mason Gross School of the Arts/Rutgers University, www.bjorndupaty.com
After earning a BA in Filmmaking from FAAP, Beatriz came to NY to pursue her dreams. She trained at Terry Knickerbocker’s Meisner Conservatory, worked as the assistant director of New Works for Abingdon Theatre Co and performed in off-broadway shows, namely Serenade and Tennessee on Hudson, and musical productions of The Wedding Singer, Chess and Once Upon a Mattress.
Beatriz has also been prolific actress in films, playing Meg in the web-series “Baggage Claimed”, the mom in the Travel Channel show “Horror High”, Michelle de los Santos in “Infelicitous”, Samantha in short film “Winning New York”, and Isabel in the Spanish/English bilingual feature film “Amor Fati”.
Beatriz's mantra is a sentence that she tells her preschool students, “An act of kindness leads to more kindness”; in her mother tongue, Portuguese: “gentileza gera gentileza”.
David grew up in New York City theater and film. He is a founding member of Actors Theater of NYC. He produced and directed a Series of 14 original short films with the company. He also directed, The Head Hunter by Mark Borkowski for a theater festival in which he was awarded a nomination for best director. He was invited to join the director's program at The Actors Studio in New York.
Never at rest, Kaves utilized his boundless energy and well-oiled savvy over the years to knock down the doors of several major brands, becoming their go-to street artist and trend forecaster.
Kaves has designed exclusive visuals for Audemars Piguet, Jaguar, NIKE, Rockstar Games, WWE, MTV, ADIDAS, Van’s Warped Tour, Georges Duboeuf- for whom he created the label for 2011 Beaujolais Nouveau- among others. Kaves has also created logos and graphics for world-renowned artists such as the Beastie Boys and Metallica. His images have been published in books including Henry Chalfant’s pioneering 1984 chronicle Spraycan Art, Burning New York, Mascots & Mugs: The Characters and Cartoons of Subway Graffiti, Fresh Paint NYC, Graffiti Planet 2 and Piecebook: The Secret Drawings of Graffiti Writers. His own premier book, Skin Graf: Masters of Graffiti Tattoo, was released on April 25, 2013, through Prestel Publishing. He also co-created and illustrated the children’s books Hip Hop Alphabet I and II. As well as, The ABC’s of Metallica. Kaves’ paintings have been shown everywhere from the MTV Real World: Brooklyn loft, Gunter Sachs Museum of Fine Arts in Germany, The Blackstone Hotel in Chicago, Illinois, and the Rock and Roll Hall of Fame in Cleveland, Ohio. His first-ever New York City solo show during the summer of 2011 at the Hionas Gallery garnered overwhelming critical acclaim and saw collectors clamoring for works by the former vandal.
Fifteen years ago, McLeer began to veer his prodigal career as a graffiti artist, fine artist, and musician into the realm of tattooing. It didn't take long before Kaves was transferring artworks on canvas and concrete into artworks on skin in the heart of Brooklyn's Bay Ridge. The rest is history. After owning and operating a number of growing tattoo parlors in his home neighborhood, Kaves opened PIGTOWN TATTOO & ATELIER. Located in Industry City, Brooklyn it serves as a bustling creative hub - a mercantile store, art space, and tattoo shop. A living room. An art studio. A place for trinkets, memories, talking, painting, thinking, making.
Kaves' energy and thirst for creative expression took him to the world of acting and filmmaking. In 2006, Kaves created, produced and directed The Brooklyn Way, a multi-episode docu-series about his family’s life. The show incited a remarkable regional groundswell during its first season on Madison Square Garden’s MSG Network, and was then picked up by FUSE for national distribution. Wasting no time, he dove into writing the screenplay for a romance between a starry-eyed shoemaker and a taxi dancer in 1950s Brooklyn. The Shoemaker- which starred actors Burt Young, Alba Albanese, and Peter Greene- came to win Best Short at The Art of Brooklyn Film Festival and was an official selection in the New Hampshire Film Festival.
From 2011 to the present day, Kaves has been featured in short and feature films including The Many Saints of Newark, Gravesend, The Humdinger, Star and The Eulogy.
Constantine is also a highly trained and experienced stage actor in both contemporary and repertoire. He has an MFA from the Shakespeare Theatre Company’s Academy for Classical Acting, was a company member of the Shakespeare Lab at The Public Theater in 2008 and is also a proud founding member of Actors Theater of NYC. Theater highlights include playing Brick in Tennessee On Hudson, Benedick in Much Ado About Nothing, Voltaire in The Dome, The Cardinal in The Duchess of Malfi and Camilo in The Winter’s Tale.
Recent credits include series regular on Marvel's Cloak and Dagger, The Good Fight on CBS and recent guest star Law & Order SVU. His work on the stage has been featured in the LA Times, including his work at the Sacred Fools Theatre Company, The Elephant Stages and CASA0101. Before Covid Jaime had his Off Broadway premiere at Symphony Space. Jaime loves to Volunteer in the city with NYU Hunger Van and surrounds himself with his family, good friends and his dog Queso.
Idalmis recently graduated from her Masters in Drama Therapy at New York University and is currently the Artistic Director of Big Apple Playback Theater. Her most recent work is Resonancias Dramaticas: Honrando Ancestros, Recuperando Cultura, directed by Susana Pendzik performed at the Gibney Center in New York City. Idalmis is a member of Actors Theater of New York and is excited to be part of the cast of Emily Was Here.
Trained in Meisner Technique by her mentor Stephen Bayly she is also an acting coach and producer. Among some of her theater work are: ‘Las Tumbas Olvidadas’ and ‘Blue Orange’ (director Stephen Bayly). Idalmis studied intensively over several years with Stephen Bayly at the International Film School (EICTV), assisting Stephen in later years in his workshops. She co-produced ‘Blue Orange’, and played the role of Cristal, for which she was nominated as Best Actress for Cuba’s Premio Caricato Award. As a Meisner Acting Coach she has worked on the short film Marea¨, directed by Adam Brier (International School of Film) and the film ‘Conducta’.
In New York City she is a former member of Repertorio Español where she worked in the plays ‘Hierba Mala Nunca Muere’, ‘Aire Frío’ and ‘El Loco por Fuerza’, directed by Leyma López. Additionally, in New York City she has been involved as both actress and assistant director in indie films (‘Forbidden Cuba’, directed by Art Jones and ‘Small Talk’, directed by Mónica Palmieri).
In Philadelphia Idalmis performed as part of the cast of “Bienvenidos Blancos”, by Teamsunshine corporation as part of the Fringe Arts Festival in the city of Philadelphia.
Idalmis is proud to be part of the team of CollideOscope Repertory Theater Company at New York University, a space of belonging for students, alums, and artists who identify as Black, Indigenous, and/or people of color. Free Play: Scripts Towards an Anti-Racist Tomorrow. The production directed by Adam Stevens included five short plays for multi-generational audiences to spark conversations about race in America.
You can catch Elizabeth as "Bitsy" (her burlesque persona) at the swanky Penny Jo’s monthly. The third Thursday of every month, she hosts, produces, and performs in "Bitsy's Bits," a burlesque/variety show. She has developed a film series based on her "Bitsy" burlesque persona.
Since 2013 the young actor, who speaks in both a British and American accent, has been the voice of Cardamon in the popular Netflix animation series ‘Bee & Puppycat.’ On stage, he joined the cast of ‘Appropriate’, as Ainsley, in the highly acclaimed Centre Theatre Group production at the Mark Taper Forum in Los Angeles and he thoroughly enjoyed working with Motion-Capture for the new Xbox One video game ‘Scalebound.’
In May 2020, at the beginning of lockdown, the teenager headed to the recording studio to start a music career where he has gone on to release fourteen original pop songs, scooping up the 'Rising Star Award' at the 2021 Hollywood Music in Media Awards. His single 'Cherry Bomb' won the LA Fest 'Audience Choice Award' and was nominated for Best Music Video at the 2021 HMMA's, making him the youngest nominee. Alexander writes his own music which usually includes witty lyrical metaphors, a funk driven beat inspired by the teens love of 80’s music, and disco era, blended with today’s mainstream pop vibe.
Alexander James Rodriguez is a proud member of SAG-AFTRA and BAFTA.
Improv, Commercials, TV and Film, Webb’s worlds collided when he landed the job of a lifetime by hosting the hit TV Show. Man v. Food. The rest is history! (See website & IMDb for credits)